WEEK 7 Summary (Fashion Studies)

 

Date: 03/06/2021
 
Adeline Wong Chyn Nee

In week 7, we learned about design personality and style, it is important when it comes to building any brand as it shows the brand's style, personality and goals.

Design Personality and Style

Designing clothes help in expressing an individual’s personality to represent the individual himself. This is somehow to know what kind of style to wear appropriately. Fashion simply to presents our appearance, manners, and characteristics.

In fashion, there are endless design styles that we can choose from, whether it be classic, relaxed, dramatic, creative or rebellious, etc. Depending on our personality and preference, we choose the style accordingly. Design personality helps to enhance a brand's identity to be known and recognised, so it is an important element as well. Following the keywords, S.W.O.T, which are strength, weakness, opportunities and threats. brands positioning are analyzed, target market is identified, and personality and goals are determined.